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This site states the following, "Founded in 1984, Primus is a growth-oriented private equity firm focused on investing in leading healthcare, software, and technology-enabled companies." Our analyzers noticed that the web site also said " We partner with exceptional management teams to accelerate growth, improve the operating performance, and increase the value of the companies in which we invest." The Website also stated " The partners come from diverse and complementary backgrounds including strategy consulting, investment banking, operations, sales, marketing and general management." The website's header had private equity firm as the most important keyword. It was followed by capital equity firm, growth equity firm, and management buyouts which isn't as highly ranked as private equity firm. The next words the site uses is recapitalization. private equity investments was also included and might not be seen by web engines.